The Curiosity Engine

Over the past month, Haley has been brainstorming and brewing up content ideas to promote the social media presence of Your Official Drinking Apparel [Y.O.D.A.] to reach larger audiences. In September 2026, Craig Burton, CEO & Owner of Beer We Go, LLC, decided to hand over the reins of the company's social media pages to their creative director and designer, Haley Denes, to boost engagement and expand their audience. Their main audience resides in Pittsburgh, Pennsylvania, and revolves around sports lovers, beer drinkers, tailgaters, and those who are amped to support their local teams and community.

This fun-loving company officially registered a trademark in 2026, but the concept of the business has been around for decades. Craig used to be a beer distributor for all the must-go-to bars around the city when the idea first arose. Finally, he has made strides this year to bring his Beer We Go, LLC. vision to life.

With the fast pace of today's society, it's been hard to balance a full-time job, managing a whole side business, while keeping up with the ever-changing and quickly evolving nature of social media, so when Craig met Haley while she was working at Planet Fitness straight out of college after receiving her BFA, they knew their skills could lead them on a path down the right road. Haley was searching for artistic jobs, while Craig was searching for an artist to bring his concepts to life visually. Haley began working as his part-time designer for some months before he hired her full-time.

Owning a business of your own takes courage and a lot of trial and error. This quest comes with emotional, physical, and mental turmoil. With that comes the significance of strength, perseverance, and patience- traits both Haley and Craig have in common. They faced learning curves through periods of success and failure, which led them to re-evaluate, take a step back, and revisit the blueprints. Summer was a great period of reflection that resulted in an updated plan, involving cutbacks on certain designs until the time is right, to hone in on the niche of a singular character to build brand recognition, build upon our local connections, and use their social media platforms to grow the community.

A person's ability, especially when starting a business, to outweigh the power of failure with the power of gratitude for the perspective gained builds more strength and character than if everything were to go right the first go-around. The social following that the company has accumulated from the jumpstart and that remains shows the kind of authentic connections that Beer We Go, LLC, not just strives for, but achieves. This time around has already displayed ample growth in the brand and the character of the team who runs it.

Beer We Go, LLC has a long history behind it and continues to prove that its existence will expand far and wide. Cheers to Beer We Go, LLC, its team- Craig Burton, CEO/Owner, Sean Cairns, COO/Partner, and Haley Denes, Social Media Manager/ Creative Director/Designer- and its new era.